McDonald’s introduced the McDLT in 1984. Before “we make it when you order it” became all the rage, this was a revolutionary concept – keep the hot side hot and the cool side cool. Personally, I still preferred the Big Mac because it was tough to beat that special sauce. But it very well could have been the “best tasting lettuce and tomato hamburger ever”, according to surveys, or maybe their own marketing campaign. The McDLT was popular enough to stick around for 7 years. It had longer staying power than the Arch Deluxe, the McPizza, and dozens of other new menu items introduced by McDonald’s over the decades. What forced it off the menu? Environmental concerns over the bulky styrofoam packaging. It’s really a shame. It would have been nice to see more commercials starring George Costanza with a full head of hair singing and dancing about a burger.
Portions of this post were curated from the following: